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We started Rooted
because the other ones lied.
A founder who got tired of paying $89/month for capsules that did nothing. A label that said one thing and contained another.
Rooted started after the third bottle of something else.
I was paying $89 a month for capsules that did nothing. The brush kept filling up. The drain kept clogging. The mirror kept telling the truth.
So I read the labels. The “proprietary blend” in my last bottle was 70% sugar. The biotin was a third of what I thought I was paying for.
Rooted is what happens when someone gets angry enough to make her own.
Four ingredients. The right doses. The same formula every bottle. Forever.
— Founder
Four things we’ll never do.
No “proprietary blends.” Every milligram is on the label.
If we ever change a formula, you’ll be the first to know.
Cancel from your account. No phone calls.
We’re honest about timelines. 90 days, not 9.